Singapore Tourism Board recently launched its new tourism tag line 'Your Singapore' with the aim of promoting Singapore as an exciting destination for travel. However, the new tag line has raised eyebrows for being too vague and forgettable.
I suddenly had this weird feeling... 'Your Singapore'? This tag line looks simple with no charm attached. Can you imagine if someone is dancing on Orchard Road and the theme is 'Your New York?' Huh? Whoever came up with such tag line? Are they saying that anyone can buy Singapore?
I'd suggest 'Homely Singapore' or 'Extravagant Singapore'?
Anyway, I still like Korea's Be Inspired, Malaysia's Truly Asia and Amazing Thailand campaigns which are more unique and original...
I suddenly had this weird feeling... 'Your Singapore'? This tag line looks simple with no charm attached. Can you imagine if someone is dancing on Orchard Road and the theme is 'Your New York?' Huh? Whoever came up with such tag line? Are they saying that anyone can buy Singapore?
I'd suggest 'Homely Singapore' or 'Extravagant Singapore'?
Anyway, I still like Korea's Be Inspired, Malaysia's Truly Asia and Amazing Thailand campaigns which are more unique and original...
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